My review and judgement for Toyshops online marketing Essay

Top shop online retail website allows their customer to purchase their products online. Top shop is generally regarded as the high street fashion centre for all women and men under 30, reasonably priced clothes suitable for all occasions. Top shop is one of the better laid out online shops the site uses an attractive black colour scheme and the clothes are divided into categories, viewers can choose to browse by New In items, Special Offers, Sale, Kate Moss range, Dresses, etc. Topshop is a high street fashion retailer that has been up and running since 1964 and is has successfully open 300 store across the UK, do shipments to more than 100 countries and has their eclectic British style is known all over the world. Over the years they have built a strong bond with industry insiders and in 2002 they joined forces with newgen, a scheme which allowed them to foster new design talent and provide a global platform for the scene’s brightest new stars. Topshop also the only high street brand to show on schedule at London Fashion week and Topshop Unique has become the style set’s hottest ticket. The Topshop formula is proving not just popular/reputation but profitable too. The chain made around $200 million in pre-tax profits last year on revenues of approximately $1.14 billion. Topshop online marketing system is very effective to its viewers/ users, Topshop’s online website benefits their customers because it give their customers the opportunity to visit their website at any time during business hours which make online shopping an excellent option for many busy shoppers. One of the most obvious benefit for online shoppers is convenience, online shoppers has the ability to purchase products/service from Topshop’s online website at any time which is most convenient for them. Their online website accepts orders twenty-four hours a day during normal business hours. Topshop’s online website provides their customers with total product information. Customers shopping online expect product details which is the Price, information on how the product or service runs on how to use it an so on, this is a benefit for the customer because before purchasing a product they get to see the price and get information on the product on how it will work out for them so they will get an rough idea of how it will work so before purchasing they could compare and select whether the price is suitable for them and if the service or product has what they need. Viewing items is easy – viewers can just click on the item they want to view in more detail and it brings up the name of the item, the price, a brief description of the product, materials used, suggestions for how to wear it, and a picture of the front and the back which you are able to zoom in. customers can see what sizes the item is available in – sizes go from 6-16 and any sizes not in stock are greyed out. The business online features is beneficial to their viewer because it help to their viewers to find exactly what they are looking for in other words ‘easy to use’; images, colours, gifs, videos, drop down menus and search bars are all useful to the business viewers. Topshop’s online website also provides their viewers to be able to create their own account with the company, get additional information on their business, clothing and also complaints, viewers can write their own review on their products and service that the business offers. The effectiveness of the of Topshop marketing The effectiveness of Topshop marketing online gives customers an opportunity to purchase items from their online webpage, collect information about the product, service and also information about the business, their online webpage is also design in a way to enable their customers to get exactly what the they are looking; at the bottom of Topshop online webpage is where customers can get the information there need from the business such as, information about the business, how to find different branches, help and also other website that the customers can visit for update; Facebook, twitter, YouTube and also Google. Images, videos, pictures, drop down menus, gifs and search bar play a big impact on how customers view the business webpage, it make it easier for the customers to locate stuff on the business webpage, because these online features are visual. Topshop online website is effective because it help to attraction new customers to the business. The internet is a main asset to many people because they use this on a regular basis whether it is to communication, gather information or locate new places. Topshop use many marketing techniques to promote their online business, these are; promotional adverts online, email promotion, hyperlinks, on website such as twitter and Facebook and so on YouTube. Topshop also have an app for all smartphone, where customers can use to also purchase item, gather information and so on, this is very effective for their customers because this give their customers the advantage to shop from anywhere, during business hours. Topshop internet marketing states for Facebook and Twitter. Topshop continues to grow its following on social media sites, due to lots of features, in-store promotions and relatively high levels of engagement with fans and followers. Stats from E-Digital Research look at the number of followers for the top 20 retailers on Facebook and Twitter and, for the first time, Google+. Top 20 UK retailers on Facebook Topshop was also in pole position and it has added more than 1m new fans since May 2011. Its target audience are big Facebook and social media in general users, so the strategy of promoting its Facebook presence works well. Content is regularly updated to keep people interested, while it also promotes its social media profiles in stores and from its website. The retailer uses exclusive deals and interactive content to keep people interested. How much this translates into sales is another matter, but it’s significant that it hasn’t opened an f-commerce store, presumably preferring to drive users to its product pages.

Slutwalk Professor Ramos Blog

Slutwalk It was the summer of 2012, my sister sent me an invite on Facebook to attend this rally called Slutwalk in Riverside. I then googled â€Å"Slutwalk† to see what it was about and it’s a march organized as part of a movement protesting social attitudes that blame and stigmatize female victims of sexual assault. I saw that this march was taking place in different countries such as Europe, Asia, and India. It was very interesting so we decided to go and I brought my daughter with me to show our support. Once we got there we see 50+ people making signs and waiting for the rally to start.   Before it started there was a speaker which was a high school girl talking about her experience with sexual assault and bullying in high school and how if anything like that happens you need to speak up and tell someone. After her speech everyone started to gather and were told the planned route we were going to march on. I look around and see many people of different races, people with disabilities and genders. It’s crazy to think that these types of things can happen to anyone, not just women. According to RAINN 1 out of 6 women and 1 out of 10 males are raped or assaulted each year. Sexual assault has no preference and we need to bring awareness to end rape culture and its stigma. Such as, if you wear something deemed â€Å"slutty†, it does not automatically give consent. As we walked down University Avenue with our signs and as I pushed my daughter in her stroller many people began to yell out â€Å"yaaaaaaasss† and â€Å"fuck yeah!† out their windows. But along with this support I also received weird stares because I brought my daughter with me, but I didn’t really care. People honked their horns to show support and it made the crowd happy. We got a couple people catcalling and whistling because some of our rally members were dressed provocatively, such as fishnet stockings and bras, which just made the crowd chant â€Å"no means no!† even louder. As we walked you could hear many people chanting different things like â€Å"end rape culture â€Å"or â€Å"our body, our choice.† After marching for close to an hour we came to our destination and were told by the rally members that everyone was invited to join them down the street for water on this hot. Reading some of the signs were inspiring and made me empathetic towards their experiences which overall, made me even more open-minded. I was glad that my daughter and I attended this rally even though she had no idea what was going on. I wanted her to experience it and hopefully also inspire her to let her know that she is strong and that anything is possible if you try. I want her to feel like she matters and that she’s important. Down the street we all met at Back To The Grind, which is a coffee shop, art gallery, and music venue in Downtown Riverside. We went in to grab some coffee, saw that there was a live band playing and vendors who had set up booths to sell their hand-printed shirts and other goods. As I was walking around browsing from vendor to vendor, I saw that one of them were a selling handmade zines. Zines are like magazines that are usually self-published and filled content chosen solely by the author/creator. This zine in particular was called â€Å"Riot Grrrl†, which is an underground feminist punk movement that began in the early 1990’s in Washington state. It is a subcultural movement that combines feminist consciousness with punk style and politics. It was a good reading, it was about how these women got inspired by the music they listened to such as bikini kill, Le tigre, and the gossip. These bands were fronted by female vocalists who used their platform to expose women to f eminism. They wanted to make sure that their voices were heard and that their words would empowered women so that they might be able to do the same. They also talked about their experiences and the stigma women face every day. Such as the way a woman is supposed to dress, the lack of female politicians, views on rape culture, and how women are expected to be stay at home moms. There are still so many stereotypes that women continue to face to this day. After walking nearly the entire day, I finally got the chance to lay down and reflect on this experience, I was exhausted. I finished reading through some of the zines I was given and felt truly empowered by that day’s experience. I hoped that everyone who participated in Slutwalk also felt this same level of empowerment and inspiration. Hopefully for those who did see our signs, were also curious enough to look into the meanings behind them. Especially younger girls, I want them to stick up for themselves or have their voices heard and be strong. I want rape culture to end so people can stop saying â€Å"you got raped because you were asking for it.† I wish that all the stereotypes and stigma women face every day can just disappear. I know it doesn’t take a day but I hope me marching in Riverside made somewhat of an impact on someone or even just letting them be aware of things that are happening in the world. I want everyone, not just women to know that rape cu lture is alive and we need to bring awareness to it and end it. This march made a big impact on my life, it made me more aware of things. It helped me stand up for myself, and let me know that women are enough and that we matter. It made me the person I am today. Finally, I turned off the lights, laid on my bed and put on â€Å"Rebel girl† by Bikini kill and went to bed.

Free Essays on Woman Administration

The leaders of today come in all shapes and sizes. Gone is the image of a middle-aged white male behind a desk, directing his followers in an authoritarian manner. We have come to realize that leaders are distinct in regards to age, gender, race, ethnic origin, physical abilities, religious belief, sexual orientation, and other perceived differences. Diversity means understanding and valuing the differences in each other. Leadership for the 21st Century requires us to appreciate all aspects of diversity since we are truly becoming a global community. To achieve diversity one must have increased awareness, education, and the ability to evaluate old and new information. Increased awareness is to remember that bias and assumptions are normal. Education is the process of learning about people who are different; learn with an open mind. We evaluate old and new information and decide which views to let go, and which ones to keep. The Promotable Woman (the new leader of the 90s) acts out her own convictions rather than merely reacting to people and situations. She focuses on living up to her own expectations, not other people ¡Ã‚ ¦s expectations for her. She doesn ¡Ã‚ ¦t need to acquiesce passively to others ¡Ã‚ ¦ demands nor automatically rebel against them. She is her own person. Norma Carr-Ruffino Do women lead differently than men? This question is often presented among leadership scholars. The answer is no ¡K and yes. Both women and men are capable of inspiring others, making decisions, resolving conflicts, and accomplishing assorted tasks. However, the manner in which they do so is different. Women and men exemplify distinct leadership styles because of their gender differences. According to the female gender role, women are considered to have more social qualities (e.g., they are perceived to be emotional, sensitive, supporting, gentle, kind, and affectionate), whereas men are assumed to possess more agentic qualities (e.g., independent,... Free Essays on Woman Administration Free Essays on Woman Administration The leaders of today come in all shapes and sizes. Gone is the image of a middle-aged white male behind a desk, directing his followers in an authoritarian manner. We have come to realize that leaders are distinct in regards to age, gender, race, ethnic origin, physical abilities, religious belief, sexual orientation, and other perceived differences. Diversity means understanding and valuing the differences in each other. Leadership for the 21st Century requires us to appreciate all aspects of diversity since we are truly becoming a global community. To achieve diversity one must have increased awareness, education, and the ability to evaluate old and new information. Increased awareness is to remember that bias and assumptions are normal. Education is the process of learning about people who are different; learn with an open mind. We evaluate old and new information and decide which views to let go, and which ones to keep. The Promotable Woman (the new leader of the 90s) acts out her own convictions rather than merely reacting to people and situations. She focuses on living up to her own expectations, not other people ¡Ã‚ ¦s expectations for her. She doesn ¡Ã‚ ¦t need to acquiesce passively to others ¡Ã‚ ¦ demands nor automatically rebel against them. She is her own person. Norma Carr-Ruffino Do women lead differently than men? This question is often presented among leadership scholars. The answer is no ¡K and yes. Both women and men are capable of inspiring others, making decisions, resolving conflicts, and accomplishing assorted tasks. However, the manner in which they do so is different. Women and men exemplify distinct leadership styles because of their gender differences. According to the female gender role, women are considered to have more social qualities (e.g., they are perceived to be emotional, sensitive, supporting, gentle, kind, and affectionate), whereas men are assumed to possess more agentic qualities (e.g., independent,...

List of Persuasive Techniques to Win Any Debate

List of Persuasive Techniques to Win Any Debate Its happened to everyone. You got into a heated discussion with someone over a serious topic but left feeling like you had lost the argument. Even if you have sound ideas in your head, getting them across effectively takes skill and practice. Here are nine tips on persuading your opponent and winning that next debate. Be Informed It may seem obvious, but if you dont know a lot about the matter being discussed, youre not likely to make a strong case for your opinion. Its not enough to say, Movie X is ridiculous, or Book Y is stupid. If you cant offer facts to back up your statements, you will come across as nothing more than a bag of hot air. Be Confident Even if you have statistics and other hard facts to back up your opinion, they wont make an impression if you deliver them weakly. The moment you appear to be unsure of yourself, your opponent will move in for the kill, and once you lose your footing, you may not be able to recover from the blow. Even if youre arguing something thats blatantly wrong, delivering your message confidently may be enough to win at least some spectators over to your side. Be Open-Minded As the long-running TV show Criminal Minds asserts, To catch a killer, you have to think like one. Likewise, to argue effectively, you need to understand how your opponent thinks and why he or she believes strongly in their viewpoint. Understanding your opponents angle will help you be more respectful, and paradoxically, this will help you make more intelligent statements. If you think your opponent is being stupid or silly, youre less likely to get to the crux of the issue and win the argument. Be Logical If you havent yet taken a logic class, be sure to register for one during your college career. Youll learn invaluable skills that will serve you in your career and your personal life. In general, be sure not to contradict yourself. Refer back to your earlier statements, and be ready to point out fallacies in your opponents logic. Be Attentive A good argument is about what you say and what you hear. If youre not paying attention to what your opponent says, you may not come up with effective counterarguments. You could also miss key opportunities to break down your opponents case. While its tempting to think about what youre going to say next, remember that theres no timer in a real-life debate. Listen carefully. You can always take a few moments before responding. Be Inquisitive A good argument includes not only statements, but also questions. Think about how a trial lawyer questions witnesses in the courtroom to elicit desired information. Use well-timed and well-phrased questions to break down your opponents argument. Ask if the person has any facts to back up his or her claims. Ask hypothetical questions to illustrate a poor idea. You can also question your opponents motivation by saying things such as, Why are you so rigid about this issue? Be Reasonable If your opponent should happen to point out a flaw in your own argument, concede gracefully. Defending a glaring error will not help you win the overall argument. Rather, use the opportunity to make an Okay, but†¦ type of response. The balls in your court, so distract the opponent (and any audience) from the mistake and get things back on track. Be Focused Choose your battles. Focus on your stronger evidence, and eliminate the weaker. Its better to make fewer valid points than to make many dubious ones. If skilled, your opponent will quickly swoop down on your less effective statements and break down your argument. One or two solid points are difficult to pick apart. Be Provocative By that, we dont mean stripping down to your underwear during a debate- although that would certainly serve as a temporary distraction! Instead, you can find subtle ways to anger your opponent. Once that person loses his or her temper, he or she may lose their grip on their solid argument. As soon as they falter, you can take advantage of their weakness. Or your opponent may become so angry that he or she withdraws from the argument, which makes you appear to have won. Finally, try to stay calm yourself. Once you blow your top, your debating skills will become impaired, and your whole case may be derailed. Theres no reason to lose your temper, even if you outright lose an argument. Examine what went wrong so you can do your best to change the outcome next time around.

Competitors analysis and 4p analysis Essay Example | Topics and Well Written Essays - 1000 words

Competitors analysis and 4p analysis - Essay Example atapact business with three competitors in a bid to determine areas in which the company can adjust to increase its performance using the four parameters. We shall first compere Datapact with Netstar. In terms of products, the two companies offers a variety of IT services to their customers with the sole aim of increasing their revenues and for diversification purposes. Datapact offers consultancy, security and antivirus solutions, hardware maintenance, software licensing and compliance among many other IT services (Datapact 2014). Nestar on the other hand offers a wide range of IT services which includes fixing it problems, cloud computing, experts in mac IT support, ditching slow connectivity among other IT services. The two companies therefore offer several services to help solve their customers’ problems and demands. In terms of promotion, both companies have relied heavily on references and used social media platform to lure potential customers and ensure customer retention. Datapact has for instance included the testimonials of their customers on the website with the objective of attracting new customers and giving assurance to the market of the quality of services it offers. Netsar similarly has included complementary messages of their customers to show satisfaction for their products and as a marketing strategy meant to attract customers. Both companies have also used social media platforms and electronic advertising to help expand their businesses and increase their revenues. Prices of Netstar are fixed and are based on a per user rates. On the other hand, Datapact offers flexible rates to their customers and promises affordable prices as a way of ensuring that their costs are customer friendly. The fourth important element of marketing is the place. Datapact as a company offers their customers services both in their offices and at the customer premises depending on the nature of the service being offered. Computer hardware are sold to the customers

Thomas edison Essay Example | Topics and Well Written Essays - 750 words

Thomas edison - Essay Example the day of his birth to have the commitment of trying more than a thousand times to light that luminous bulb, which unlocked the avenues of modern era of the human race. This calls for a tribute to this dedicated and triumphant inventor who brightened the world with his new source of light. Therefore, today, I will try to put some light on the life and achievements of this great inventor, Thomas Alva Edison as a personal way of giving honor and respect to him. This great inventor of the millennium, surprisingly, was unable to talk until his age of four (MacLeod & Krystoforski, pp. 11-14). However, since the age of four, family observed a miraculous change in Edison as he began to talk with keen interest and trying to know almost everything that existed around him. Although family members appreciated his interest, however, this created problem for his teachers as they gradually started taking Edison as a hyperactive and jumbled child. However, nobody knew that this child would be gifting one of the most precious gifts to the human civilization in future. Although this may sound funny, but Thomas once tried to try his luck in the acting before he began to test his invention; however, he was extremely shy person that inclined him to drop this idea. Nevertheless, he continued his fondness for reading and poetry that one often sees in a scientist or an inventor, and that is one of the extraordinary aspects of this great inventor. One more surprising thing about Edison was that at one stage, he began to dislike physics theories of Newton due to confusing terms; however, this even did not lessen his love for sciences (MacLeod & Krystoforski, pp. 23-27). This love for sciences and reading habits helped him a lot in understanding different scientific theories in his own way, another factor inclined him towards creating his own inventions. Belonging to a middle-class family, Thomas always felt the absence of a financial supporter, and for that, he put enormous efforts

Principles of Marketing Article Example | Topics and Well Written Essays - 250 words

Principles of Marketing - Article Example The difference in these two articles is that one does customers knowing and relations online and using technology while the explanation in the book utilizes both the traditional method and technological one (Kotler & Armstrong, 2015). In the article by (Wong, 2015), there is in depth analysis of advertisements growth and where it is headed in the future which is similar to what the article by (Kotler & Armstrong, 2015) explains which is all towards making customer satisfied by pinpointing their exact needs and wants. Both articles in short explain the need of advertisement as a marketing tool for a company’s products and services and using platform and ways that can reach most people at the same time. The creativity of the advertisements is what will bring customers’ interests in the products and what will eventually profit the company. When the advertisement addresses the right demands, needs and wants of the customers, they are bound to become loyal to the product and the brand in extension (Wong, 2015). Davenport, T., Mule, L. & Lucker, J. (2011, December). Know What Your Customers Want Before They Do. Harvard Business Review. Retrieved from https://hbr.org/2011/12/know-what-your-customers-want-before-they-do Wong, B. (2015, April 26). The Future of Advertising: Farewell, Mass Marketing. The Wall Street Journal. Retrieved from